About us


Welcome to Rods and Lines - a comprehensive store selling more than 2000 carefully selected products for angling enthusiasts.

Started by experienced coarse angler Richard Cooper, a former business consultant who perfected his fishing skills alongside the lakes in Florida, USA, and his wife Sandra, who has a business and retail background, Rods and Lines combines the best of an online store with a 2500sq ft store in Bromsgrove, Worcestershire.

We’re your one-stop shop for all your coarse, match, carp and predator angling needs - from terminal tackle to bait and buckets, rods and lines and from waterproof clothing to bivvies and beds. 

And as authorised dealers for 24 leading brands, including Shimano, Fox, Garbolino, Middy, Kodex, Trakker, Cynet, Korda, Guru, Sonik Sports, Frenzee, Preston Innovations, NGT, Reuben Heaton, Matrix, Isolate, Sticky Baits, Mainline Baits and Sonu Baits we have an extensive range that suit all levels of ability and budget.

We add to our product range month by month, so keep checking to see what new lines we have in stock, and also offer a pre-release order service from all of our brands - if you cannot find an item you are looking for, contact us for details.

We offer:

  • Free postage on all orders
  • First-class service
  • Expert advice from an experienced angler
  • Next day express delivery available on most products
  • Next-day delivery for selected items: order by 11am. Full tracking is available through our trusted couriers - we use DPD, DHL, ParcelForce and Royal Mail 
  • Click and Collect option, with pick-up in our Bromsgrove store.

Whether you shop with Rods and Lines online or you head into our store, you’re guaranteed friendly, first-class service. We’re looking forward to welcoming you.